郑耀南：从保安到39亿身家，东莞富豪的商业密码

20年前，一个小保安，从老家带了500元到深圳闯荡。现在，他是都市丽人的老板郑耀南，每年营业额达60亿元。20年间，他是如何上演屌丝逆袭记的？

十几年，很多人营营碌碌一事无成。都市丽人的老板郑耀南却从社会底层，变成了中国最富有的人之一，上演了一场精彩的屌丝逆袭记。

一、看门也要看得跟别人不一样

1995年，郑耀南20岁，那时正是改革春风吹满地的时候。郑耀南从福建古田老家带了500块钱，跑到深圳。只有中专毕业的他，在沃尔玛中国总部做起了保安，看门。他会留心记住每一个进出的人的名字和他们的情况，这种细心让他很快被调到了卖场。

在卖场，他用心观察学习消费者的购买心理和销售员推销商品的心理，还研究超市管理商品的方式。当他发现一瓶化妆品能卖300元时，他决定辞职创业，用2万多元开了一家化妆品店，一年后就扩展到了8家店铺。

日子似乎过得不错，但看到一个小摊文胸每小时能卖1000元的事迹又激励他创办了风内衣公司，即今日都市丽人的前身。这一切都源于他的不断钻研精神和学习态度。

二、他的扩张策略：逆势抄底

Zheng Yongnian's business expansion strategy is to take advantage of opportunities in adverse times. He expanded his business during the SARS outbreak in 2003 and again during the financial crisis in 2009, when he acquired factories and businesses at lower prices.

三、他的开店策略：抓四个要点

Zheng Yongnian has four key points for opening a successful store: location, product management, store manager and employee management, and effective guidance. He chooses locations with high foot traffic such as community centers, commercial streets, and university campuses. He also focuses on managing products according to local market preferences.

四、他的发展策略：轻资产重设计

Zheng Yongnian has transformed his company from a production-based model to a "light asset" model by selling off factories and investing more in research and development. The company now produces over 1,000 new designs every year.

五、他的创新绝招：好创意奖100万

Zheng Yongnian values innovation highly. In 2008, he established an Innovation Committee that awards up to $100 million for creative ideas from employees. One employee suggested adding men's products to stores based on customer demand; this innovative move increased profits by 10%.

Through these strategies, Zheng Yongnian has successfully turned himself into one of China's wealthiest individuals from humble beginnings as a security guard.